Being a leader in a church is difficult. So whenever we can learn from what others are doing, it is in our best interest to do so.
I would like to draw your attention to a book that teaches you how to get your entire church (regardless of size) sending one single message each and every week, almost guaranteeing that your congregation will know what your were trying to say.
Found it to be a good resource. I did a book review on this book, check it out here.